|Coloma underscores truthful, complete information for effective communication|
(TAGAYTAY CITY) Presidential Communications Operations Office Secretary
Herminio “Sonny” Coloma Jr. on Monday emphasized the importance of a
complete, truthful and unified communications that would help the public in
making responsible decisions.
Secretary Coloma talked about the Aquino administration’s communication directions during the 2014 Department of Labor and Employment (DOLE) Communications Planning Workshop held here in Tagaytay City.
“Naniniwala ang Pangulo na ang mahalaga sa lahat ay bigyan ng tama at sapat na impormasyon ang mga mamamayan,” the secretary told the participants of the Labor communications planning workshop.
“Kapag natanggap na nila ito, sila na mismo ang magpapasya; sila na ang magkukusang-loob na kumilos para baguhin ‘yung kanilang buhay, baguhin ang buhay ng kanilang komunidad at magbagong-tatag ng isang mas matibay na bansa,” he added.
Secretary Coloma said the government’s philosophy of an effective communication is “truth-telling, awareness-creation, and consciousness-raising.” He said the administration does not promote propaganda and censorship.
The secretary also said that the government focuses on the Philippine Development Plan 2011-2016, the administration’s development framework that seeks to address poverty, as well as achieve inclusive and sustainable socio-economic growth.
In communicating with the public, Coloma said that the government and its agencies should communicate a unified message. He said the media should be given timely and complete information, and they should be treated with respect and encourage professionalism.
He also cited that President Aquino speaks in the Filipino language in his speeches as he wants to reach all Filipinos not only the audience of the event venue. “Naniniwala ang Pangulo, tuwing siya ay nagsasalita, ang audience niya ay buong bansa,” he said.
The Department of Labor and Employment held a two-day communications planning workshop in Tagaytay City, which was attended by employees from the Labor Communications Office, as well as various regional offices and attached agencies. PND (co)
|Malacanang calls on stakeholders to work harder with government in overcoming obstacles to ensure Philippines' readiness for ASEAN integration, Coloma says|
The Aquino administration called on all citizens, businessmen, and all
stakeholders to work harder with the government in overcoming the obstacles
to enhance the country's competitiveness and readiness for the integration
of economies among the 10-member states of the Association of Southeast
Asian Nations (ASEAN) by 2015, Presidential Communications Operations Office
Secretary Herminio Coloma Jr. said on Wednesday.
In his keynote speech during the Financial Executives Institute of the Philippines (FINEX) 2nd General Membership Meeting held at the InterContinental Manila in Makati City, the Communications Secretary emphasized the need for the cooperation and participation of all stakeholders to ensure that the country is ready for ASEAN integration.
"The driving forces, as spelled out by President Benigno S. Aquino III are connectivity, productivity and complementarity," Coloma said.
"To be able to fully integrate with the rest of ASEAN and APEC, we need to work harder and smarter in overcoming the restraining forces: the structural blockages in our laws and infrastructure, the protectionists tendencies in business and industry and the propensity for self-flagellation in the mass media," he said.
"I suggest that we focus on three imperatives: First, intensify good governance advocacy (Integrity), second, promote a 'balanced perspective' in information and communication (institution building) and third, actively engage co-stakeholders in building alliance that will enhance Philippine's global competitiveness," Coloma said.
The ASEAN is pursuing the integration of economies among the 10-member states with the establishment of an ASEAN Economic Community by December 2015. ASEAN is composed of Singapore, Malaysia, Indonesia, Cambodia, Brunei, Laos, Thailand, Vietnam, Myanmar, and the Philippines.
"Let us strengthen the foundations for sustainable and inclusive growth upon the building blocks of integrity and good governance and a commitment to excellence," Coloma said. PND (js)
|President Aquino cites 3 driving forces to ensure the country's readiness for ASEAN integration by 2015|
President Benigno S. Aquino III has cited connectivity, productivity and
complementarity as driving forces in enhancing the country's competitiveness
and readiness for the integration of economies among the 10-member states of
the Association of Southeast Asian Nations (ASEAN) by 2015, Presidential
Communications Operations Office Secretary Herminio Coloma Jr. said on
In his keynote speech during the Financial Executives Institute of the Philippines (FINEX) 2nd General Membership Meeting held at the InterContinental Manila in Makati City, the Communications Secretary said the Chief Executive has discussed with concerned government agencies the policy agenda in ensuring that the Philippines is ready for ASEAN integration.
"On the sidelines of the Mindanao Business Forum held in Davao City last August 8, the President cited the importance of connectivity in terms of airports and seaports considering that the Philippines is an archipelago and, unlike other ASEAN member-countries, it does not have land boundaries with its neighboring countries," Coloma said.
The President also said the government has crafted measures to alleviate the country's poverty, he said.
"He also talked about addressing poverty among millions of Filipinos in the agriculture and fisheries sector," he said.
"Product diversification is another option that is actively pursued. According to the President, a Bicol University college of agriculture research team headed by its dean, Dr. Justino Arboleda, is presently drawing up a blueprint on the production of coconut by-products such as coco coir, cocopeat, coco water and charcoal briquette in factories that may be run by coconut farmers themselves. Initial studies show that payback period on initial investment can be as quick as one year," Coloma said.
President Aquino said the country's participation in ASEAN integration aims at providing greater access to new markets.
"President Aquino himself is upbeat and optimistic about the country's participation in ASEAN integration as it should send strong signals to a business community that seems to be skeptical about the country's prospects," he said.
"For those who share our President's view that current efforts are converging towards complementarity both within the country and in the region, then there is cogent reason to believe that, indeed, the Philippines is well-poised to take its place among the region's competitive economies in an integrated economic regime," Coloma said.
"We need to consolidate and fortify the gains we have achieved in terms of breaking out of the vicious cycle that made our country the 'sick man of Asia'," he said.
Financial executives gathered on Wednesday to discuss the challenges and opportunities of ASEAN integration.
The ASEAN is pursuing the integration of economies among the 10-member states with the establishment of an ASEAN Economic Community by December 2015. ASEAN is composed of Singapore, Malaysia, Indonesia, Cambodia, Brunei, Laos, Thailand, Vietnam, Myanmar and the Philippines.
The integration will allow companies based in ASEAN member-nations to enter each other’s markets, with lowered tarriffs and capital market integration. PND (js)
|Coloma keynotes opening of this year’s ‘Salubungan’ workshop in Malacanang|
Presidential Communications Operations Office Secretary Herminio Coloma Jr.
keynoted Thursday in Malacanang the opening of the second Salubungan
Workshop being spearheaded by the EDSA People Power Commission (EPPC).
“Sa susunod na buwan ay ika-28 taon na ng paggunita natin sa diwa ng EDSA. Kaya’t mahalaga ang Salubungan. Ang EDSA 1986 ay salubungan ng maraming personalidad, puwersa at pangayayari,” Coloma said in his keynote message. “Yun ay salubungan sa pagitan ng diktadurya at demokrasya.”
Coloma said the real challenge to everyone today is how to create a better Philippines for the next generation of Filipinos.
The Salubungan Workshop is being held so that participants could exchange views on important issues and plan on how to relive the spirit of the EDSA People Power revolt, he said.
Coloma told the participants to make their experiences and personal views to become their guide during the discussions in the workshop and craft things that they would want to contribute for general welfare.
“Importante po dito yung nararamdaman po ninyo, yung saloobin ninyo, yung matibay ninyong paniniwala na ‘yun ang dapat na maganap,” he said, noting that the workshop is not an academic exercise.
The discussions will be more meaningful if the participants could feel that they were able to contribute in making the country a better place, he said.
“Magiging makabuluhan po itong ginagawa natin ngayon kung ang bawat isa sa inyo, pagkatapos nitong Salubungan, nararamdaman ninyo na naipahayag ninyo ang inyong saloobin, nararamdaman ninyo na naibahagi ninyo ang inyong paniniwala. At nararamdaman ninyo na kayo ay nakapag-ambag, that you have made a personal contribution in shaping a better future for our country,” he said.
The Salubungan Workshop, an annual three-day event, is a venue for groups from different parts of the country to come together and celebrate the Filipino spirit of volunteerism and love for country.
Participants in the workshop are expected to gain skills in funding and marketing their advocacies from experts in the field in the formal workshop to be held in La Consolacion College Manila.
Among the participants in the discussions will be EPPC commissioners, leaders and achievers in advertising, media, community development, and business sector. Members of the EDSA People Power Network will also be in attendance in the workshop.
The event is also supported by the Department of Education, the Commission on Higher Education, the Technical Education Skills and Development Authority and the Department of the Interior and Local Government.
The workshop has for its theme: “Tatak EPPN Ako, Ito ang Taya Ko”. PND (as)
|Coloma underscores significance of switching from analog to digital broadcasting|
President Benigno S. Aquino III has emphasized that the adoption of the
Integrated Services Digital Broadcasting - Terrestrial (ISDB-T) system is
aligned with the government’s objective of preventing casualty in times of
calamities and disasters, Presidential Communications Operations Office
Secretary Herminio “Sonny” Coloma Jr. said on Monday.
|PCOO Chief warns vs scammers, namedroppers seeking Yolanda 'donations'|
A Malacañang official on Monday cautioned the public to be wary of
scammers using his name to solicit so-called donations for survivors of
super typhoon "Yolanda" (Haiyan).